Michelle Webb

Executive Vice President, Marketing Communications

Michelle joins M Booth Health as EVP, Marketing Communications with nearly 20 years of experience across the healthcare industry, including enterprise storytelling, thought leadership, product communications, public affairs, and health policy. She is a member of MBooth Health’s executive leadership team, serves as senior strategic lead for key accounts, and leads the agency’s client experience program, CX@MBH.

Prior to M Booth Health, Michelle was Managing Director at Allison+Partners and was the agency’s first-ever North America Healthcare Practice Leader. During her tenure, she created an integrated team of more than a dozen healthcare communications professionals across a multi-million dollar portfolio of diagnostic, device, pharmaceutical, and health tech clients during the global pandemic.

Michelle also held senior roles at Burson Cohn & Wolfe (BCW), where she oversaw a high-growth portfolio of corporate health communications for pharma clients, and APCO, where she oversaw corporate communications and public affairs for one of the country’s largest insurers during the implementation of the Affordable Care Act. She’s also held in-house roles with The Brookings Institution’s Center for Health Care Policy and Primary Care Development Corporation (PCDC).

Michelle holds a bachelor’s degree from Loyola University of Maryland and a master’s of health policy from Baruch College. She lives in Chapel Hill, North Carolina.