Darcy, a recognized expert in public health behavior change communications, leads and grows M Booth Health’s nonprofit and federal public health and global health clients.
Previously, Darcy served as head of Evoke Kyne’s public health function and Los Angeles office. She oversaw the agency’s nonprofit client portfolio and new business development. For the National Foundation for Infectious Diseases (NFID), Darcy led the strategy for the annual press conference with CDC to kick off the flu season and promote vaccination as well as efforts to address disparities in flu vaccination rates. At the start of the COVID-19 pandemic, Darcy helped incept and launch the Pandemic Action Network, later leading its behavior change campaigns to increase rates of masking and vaccination and chairing its Behavior Change Communications working group.
PR News named Darcy a 2020 Top Woman in PR, and PR Week honored her work for the Pandemic Action Network (naming World Mask Week as finalist for “Best Global Effort” and “Best Healthcare Campaign”).
Previously, Darcy led multiyear, multimillion-dollar federal government communications campaigns during her 18-year tenure at Hager Sharp in Washington, D.C. There, she served as project manager for a comprehensive communications contract with the U.S. Department of Health and Human Services’ Office on Women’s Health (HHS OWH) and the Zika Domestic Readiness Initiative for the Centers for Disease Control and Prevention (CDC). Darcy managed Best Bones Forever!, an HHS bone health campaign for girls, which earned the 2012 PRSA Silver Anvil award for best government public service campaign.
Darcy is an editorial board member of Social Marketing Quarterly, advises Wellcome’s campaign team, and taught Principles of Strategic Communications for the American University online graduate program in communications. She earned her Master of Arts in communications from Johns Hopkins University in 2008. She previously earned a Bachelor of Arts in foreign language and communications media from American University.