With his strong understanding of healthcare regulatory guidelines, Tyler is focused on developing digital plans that creatively connect health organizations and brands to the right online audiences—including patients, physicians, policy makers and payers—in a way that measurably moves minds and improves health.
Tyler has led a number of Sabre and Webby Award-winning programs for clients addressing a range of health concerns such as diabetes, asthma, lung cancer, and multiple sclerosis. He has a background in consumer wellness, personal care, and medical technology. Brand storytelling is a particular area of focus, having supported digital and social engagement for initiatives such as GSK’s Healthy Communities program tackling childhood obesity, and Novartis’s global Think What’s Possible campaign. In addition, Tyler has provided senior strategic counsel to tech giants and Silicon Valley startups including Microsoft Health, FitBit, SelfHealth and GetInsured.com. He shares perspectives on health technology, communications and media at TylerPennock.com. Tyler holds a Bachelor of Fine Arts degree from Millikin University in Illinois, where he was honored as a James Millikin Scholar.